Oral history interview with Ada Reed Brewer and R. E. ("Bob") Brewer, 1984 March 14.

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Brewer, Ada Reed, 1914-. Oral history interview with Ada Reed Brewer and R. E. ("Bob") Brewer, 1984 March 14.

Oral history interview with Ada Reed Brewer and R. E. ("Bob") Brewer, 1984 March 14.

http://www.worldcat.org/oclc/140692704

Interview with Ada Reed Brewer and R. E. ("Bob") Brewer concerning their experiences as owners and operators of A. B. McGill and Company General Merchants in Bertram, Texas. They discuss Ada Reed's family background and her father's general store in Bertram, Bob's family background and his marriage to Ada Reed, their employment at McGill's general store in 1939, the losses on charge accounts during the Depression, the addition of the Philco line of appliances in 1939, and the rationing of goods during World War II. They also comment on the change from a clerk-service to a self-service operation of the store, the credit business, the purchase of clothes at a Dallas fashion market, customer interests, changes in the product lines, commercial and residential growth in the Bertram area, as well as the use of direct mail and radio advertising, their involvement with the Texas Retail Association, blue laws in Texas, the factors in developing a successful business, and their civic activities.

100, [15] leaves : ill., facsims. ; 29 cm.

University of North Texas Library, UNT